Keeping the Momentum: How to Sustain & Scale Your Business in 2025
Jan 29, 2025I’m seeing so many of my clients having an incredible start to 2024. Well-established businesses are hitting their second, third, even fifth wind, growing bigger than ever, while startups and younger companies are gaining traction, figuring things out, and turning a profit.
And no matter where they are in their journey, they’re all asking the same question:
👉 How do we keep this momentum going?
👉 How do we scale safely without losing what makes us great?
This is a smart question to ask—because maintaining momentum isn’t about luck. It’s about intentionality.
A Simple Yet Powerful Exercise for Your Team
One of the best ways to ensure continued growth is to pause and reflect. Set aside 30 minutes with your team to run this simple but effective exercise.
Step 1: Schedule a Team Session
Take 30 minutes this week or next and block time for a focused discussion with your team.
✔️ Make it engaging – Get up in front of the group with a whiteboard or flip chart.
✔️ Make it interactive – Encourage open conversation, and write everything down.
✔️ Make it fun – Bring in coffee, breakfast, or snacks to create a relaxed environment.
Now, ask your team these two key questions:
Step 2: Ask These Two Questions
1. What makes us great?
This question helps identify the strengths that set your business apart.
- Why do people love working with us?
- What do our referral partners appreciate?
- What keeps our clients, insurance partners, and contractors coming back?
This list represents what must be protected as you grow.
2. What do we dislike about big companies?
Think about frustrating experiences with cable providers, insurance companies, healthcare systems, or big corporations.
- What makes working with them painful?
- Where do they fall short in customer service?
- What bureaucratic processes slow them down?
This list represents what you must avoid to maintain your business’s strengths.
Step 3: Turn Insights Into Action
Once you have both lists, you’ll have a clear roadmap:
✅ Keep doing what makes you great – Double down on your strengths.
❌ Avoid the common pitfalls of big companies – Stay agile, responsive, and customer-focused.
Why This Works
- It clarifies what’s working so you can be intentional about sustaining success.
- It keeps your team engaged—growth isn’t just on your shoulders.
- It ensures you scale without losing what made you successful in the first place.
Final Thought: Make It Happen
If you’ve made it this far, grab your calendar and schedule this now.
Take time to celebrate what’s working, identify what to avoid, and ensure your momentum continues. Growth is exciting, but it requires thoughtful strategy to sustain it.
I’d love to hear how this exercise goes for your team! Drop a comment or reach out—let’s keep the momentum going.
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