New, Better, More: A Simple Framework to Boost Your Restoration Business

Feeling stuck in your restoration business? Growth is tough, especially when you’re juggling day-to-day operations, customer demands, and trying to stand out. But there’s a simple framework I use that can help you brainstorm ideas and see results—New, Better, More (NBM).

If you don’t know me, I’m Scott Miller. I help restoration business owners increase profitability, reduce chaos, and build something they can sell when they’re ready to move on. I’ve started, built, and sold multiple businesses, including a restoration company, so I know what it takes to grow in this industry.

Here’s how the New, Better, More framework works:

1. New: Try Something You’ve Never Tried Before

Sometimes, growth happens when you step outside your comfort zone. Think about trying something new that could shake things up.

New Marketing Strategy: Never dabbled in digital marketing? Now’s the time. Start a video series or run targeted Facebook ads to reach homeowners dealing with property damage.
New Service Offering: What about adding a service like mold remediation or biohazard cleanup? Expanding services opens up new revenue streams.
New Technology: Think about using software to improve job tracking and client communication. Tools like CRM can help manage leads and boost follow-ups.

2. Better: Improve What You’re Already Doing

You’re already doing a lot right—but there’s always room for improvement. Take what’s working and do it better.

Better Customer Communication: Are clients getting enough updates? Set up regular texts or emails to keep them informed—reducing their stress and boosting satisfaction.
Better Job Costing: If your estimates aren’t matching actuals, it’s time to fine-tune the process. Accurate costing leads to better profitability.
Better Training: Make sure your team is up to speed with certifications and skills. Better training = fewer mistakes and higher-quality work.

3. More: Do More of What Already Works

Success doesn’t always mean reinventing the wheel. Sometimes, it’s about doubling down on what’s already working.

More Networking: Building relationships with adjusters? Lean in. Attend more events or set up regular check-ins.
More Follow-Ups: Following up with clients is crucial. More follow-ups = more repeat business and referrals.
More Community Involvement: If sponsoring local events has worked for you, do more. Getting involved raises your profile and brings in more business.

How to Use the New, Better, More Method

The next time you’re looking to drive growth, grab a pen and paper and create three columns: New, Better, and More. Brainstorm ideas for each and see what you come up with. You don’t need to tackle everything at once—start with one idea, implement it, measure the results, and build from there.

Final Thoughts

New, Better, More is a simple but powerful way to drive success. Whether you’re trying something new, improving what you already do, or doubling down on what’s working—this framework helps create a roadmap for growth.

What’s your next move? Take a few minutes to think about what new strategy you could try, what process you could improve, and what you could do more of. Your next level of success could be just one brainstorm away.